Increasing the effectiveness of a communication to destigmatize mental illness using a storytelling form and an influencer?

Wilhelm Marie-Claire () and Marie-Laure Gavard-Perret ()
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Marie-Laure Gavard-Perret: CERAG - Centre d'études et de recherches appliquées à la gestion - UGA - Université Grenoble Alpes, UGA - Université Grenoble Alpes

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Date: 2022-01-01
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Published in International Marketing Trends Conference (IMTC), Jan 2022, Rome, Italie, Italie

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