Supériorité d'un message narratif de déstigmatisation de la schizophrénie: explication par l'imagerie mentale et la transportation

Marie-Claire Wilhelm () and Marie-Laure Gavard-Perret ()
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Marie-Claire Wilhelm: UGA - Université Grenoble Alpes, CERAG - Centre d'études et de recherches appliquées à la gestion - UGA - Université Grenoble Alpes
Marie-Laure Gavard-Perret: CERAG - Centre d'études et de recherches appliquées à la gestion - UGA - Université Grenoble Alpes, UGA - Université Grenoble Alpes

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Date: 2022-01-01
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Published in Congrès de l'Association Française du Marketing (AFM), Jan 2022, Tunis, Tunisie, Tunisie

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