Influence of virtual hospitality on online purchase intention: the mediating role of well-being and trust

Soffien Bataoui (soffien.bataoui@univ-grenoble-alpes.fr), Jean-Luc Giannelloni (jean-luc.giannelloni@univ-grenoble-alpes.fr) and A. Helme-Guizon (agnes.helme-guizon@univ-grenoble-alpes.fr)
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Soffien Bataoui: CERAG - Centre d'études et de recherches appliquées à la gestion - UGA - Université Grenoble Alpes
Jean-Luc Giannelloni: CERAG - Centre d'études et de recherches appliquées à la gestion - UGA - Université Grenoble Alpes
A. Helme-Guizon: CERAG - Centre d'études et de recherches appliquées à la gestion - UGA [2016-2019] - Université Grenoble Alpes [2016-2019]

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Date: 2022-01-01
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Published in Congrès de l'Association Française du Marketing (AFM), Jan 2022, Tunis, Tunisie, Tunisie

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