Un canal en ligne complémentaire pour soutenir un hypermarché: les effets du potentiel par catégorie, de l’attractivité, du service et du dernier kilomètre

Léopold Lessassy () and Patrick Georges ()
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Léopold Lessassy: CERAG - Centre d'études et de recherches appliquées à la gestion - UGA - Université Grenoble Alpes
Patrick Georges: Laboratoire Charles Fabry / Lasers - LCF - Laboratoire Charles Fabry - IOGS - Institut d'Optique Graduate School - Université Paris-Saclay - CNRS - Centre National de la Recherche Scientifique

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Date: 2022-01-01
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Published in Colloque Etienne Thil, Jan 2022, La Rochelle, France, France

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