The Impact on Idea Selection of the Intrinsic Qualities of a Creative Idea and Its Presentation: The Case of Pitch Evaluations during Start-Up Weekends

Guy Parmentier () and Séverine Leloarne-Lemaire ()
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Guy Parmentier: UGA INP IAE - Grenoble Institut d'Administration des Entreprises - UGA - Université Grenoble Alpes - Grenoble INP - Institut polytechnique de Grenoble - Grenoble Institute of Technology - UGA - Université Grenoble Alpes, CERAG - Centre d'études et de recherches appliquées à la gestion - UGA - Université Grenoble Alpes
Séverine Leloarne-Lemaire: EESC-GEM - Grenoble Ecole de Management

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Abstract: What criteria are used to judge a creative idea? We attempt to answer this question by analyzing 57 idea pitches from two start-up weekends. Following the scientific and managerial literature, we identify four conditions intrinsically linked to the idea and three conditions linked to the presenter that could influence the evaluation of an idea. A comparative case analysis in Fuzzy Set mode highlights three configurations of sufficient conditions for the positive evaluation of a pitch. In addition, a good enunciation of the pitch is found to be a necessary condition. This research therefore shows that the intrinsic qualities of an idea are not sufficient for it to be favorably evaluated; it must also be well presented. Conversely, good presentation is not enough; the idea must have intrinsic qualities to be favorably evaluated. In addition, the physical appearance of the pitcher can be an asset in the specific context of start-up weekends.

Keywords: Assessment Criteria; Hackathon; FsQCA; Pitch; Creativity; org Idea Selection (search for similar items in EconPapers)
Date: 2021
Note: View the original document on HAL open archive server: https://hal.science/hal-04809684v1
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Published in Journal of Innovation Economics & Management, 2021, 3 (36), pp.85-102. ⟨10.3917/jie.pr1.0082⟩

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Persistent link: https://EconPapers.repec.org/RePEc:hal:journl:hal-04809684

DOI: 10.3917/jie.pr1.0082

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