Assessing levers of guilt in luxury consumption: an international perspective

Jean-Noël Kapferer and Rita Valette-Florence ()
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Jean-Noël Kapferer: HEC Paris - Recherche - Hors Laboratoire - HEC Paris - Ecole des Hautes Etudes Commerciales
Rita Valette-Florence: CERAG - Centre d'études et de recherches appliquées à la gestion - UGA - Université Grenoble Alpes

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Date: 2021
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Published in Journal of Product and Brand Management, 2021, ⟨10.1108/JPBM-11-2020-3239⟩

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Persistent link: https://EconPapers.repec.org/RePEc:hal:journl:hal-04809690

DOI: 10.1108/JPBM-11-2020-3239

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