Activer les idéaux et le soi pour stimuler la déconsommation: le rôle clé de la valeur spirituelle perçue

Guillaume Fayolle and Marie-Laure Gavard-Perret ()
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Marie-Laure Gavard-Perret: CERAG - Centre d'études et de recherches appliquées à la gestion - UGA - Université Grenoble Alpes

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Date: 2021-01-01
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Published in 37ÈME CONGRES INTERNATIONAL DE L’ASSOCIATION FRANÇAISE DU MARKETING, Jan 2021, Angers, France

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