Which consumers believe luxury must be expensive and why ? A cross-cultural comparison of motivations

Jean-Noël Kapferer and Rita Valette-Florence ()
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Rita Valette-Florence: CERAG - Centre d'études et de recherches appliquées à la gestion - UGA - Université Grenoble Alpes

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Date: 2021
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Published in Journal of Business Research, 2021, 132, pp.301-313. ⟨10.1016/j.jbusres.2021.04.003⟩

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Persistent link: https://EconPapers.repec.org/RePEc:hal:journl:hal-04809696

DOI: 10.1016/j.jbusres.2021.04.003

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