Pratiques de logistique inverse au sein d'une coopérative: une motivation environnementale ?

Salomée Ruel, Bénédicte Bourcier-Bequaert and Sabine Domont
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Bénédicte Bourcier-Bequaert: ESSCA - ESSCA – École supérieure des sciences commerciales d'Angers = ESSCA Business School
Sabine Domont: Excelia Group | La Rochelle Business School

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Abstract: Reverse logistics is a practice at the heart of the circular economy approach to enable sustainable economic development. As a means of saving resources, its implementation is motivated by economic gains and the search for positive environmental impacts which can be valuedfrom a marketing point of view. This article studies reverse logistics practices and the motivations for their implementation in a particular form of organisation: cooperatives. Their raison d'être is based on social utility rather than economic performance. This seems to place this type of organisation in a good position to develop and promote pro-environmental practices such as reverse logistics. Our exploratory case studyshows the importance of the organisational form in which reverse logistics practices are implemented. In the cooperative studied, both environmental and marketing motivations are poorly mobilised. It is then necessary to reconsider environmental motivation keeping as closely as possible to the values of the cooperative.

Keywords: reverse logistics; green logistics; cooperative company; environmental value; economic value; Valeur marketing; eValeur environnementale; Coopérativ; Logistique verte; Logistique inverse (search for similar items in EconPapers)
Date: 2021-02-10
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Published in Logistique & Management, 2021, 29 (3), pp.154-167. ⟨10.1080/12507970.2021.1874845⟩

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Persistent link: https://EconPapers.repec.org/RePEc:hal:journl:hal-04809822

DOI: 10.1080/12507970.2021.1874845

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