Food App-Rehension: When Digital Health Technology for Food Backfires

A. Helme-Guizon (), Bourassa Maureen, Cindy Caldara () and Labarge M.
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A. Helme-Guizon: CERAG - Centre d'études et de recherches appliquées à la gestion - UGA - Université Grenoble Alpes
Cindy Caldara: CERAG - Centre d'études et de recherches appliquées à la gestion - UGA - Université Grenoble Alpes

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Date: 2021-01-01
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Published in Academy of Marketing Science Annual Conference, Jan 2021, New York, United States, États-Unis

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