Examining Users’ Emotions, Expectations and Engagement with Nutritional Apps Using Affordances Theory: An Abstract

Maureen Bourassa, Cindy Caldara (), A. Helme-Guizon () and Labarge M.
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Cindy Caldara: CERAG - Centre d'études et de recherches appliquées à la gestion - UGA - Université Grenoble Alpes
A. Helme-Guizon: CERAG - Centre d'études et de recherches appliquées à la gestion - UGA - Université Grenoble Alpes

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Date: 2021-01-01
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Published in Academy of Marketing Science Annual Conference, Jan 2021, online, Région indéterminée

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