Leveraging co-creation to engage in sustainable behavioural changes: A French Touch of Social Marketing

P. Gurviez, A. Helme-Guizon (), Mourre M.-L. and Raffin S.
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P. Gurviez: ENSIA Massy
A. Helme-Guizon: CERAG - Centre d'études et de recherches appliquées à la gestion - UGA - Université Grenoble Alpes

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Date: 2020-01-01
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Published in 5th Social Marketing Conference, Jan 2020, Thessalonique, Grèce, Grèce

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