Du téléchargement au (dés)engagement des applications alimentaires: une approche par les affordances

A. Helme-Guizon (), Cindy Caldara () and Camille Anin
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A. Helme-Guizon: CERAG - Centre d'études et de recherches appliquées à la gestion - UGA - Université Grenoble Alpes
Cindy Caldara: CERAG - Centre d'études et de recherches appliquées à la gestion - UGA - Université Grenoble Alpes

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Date: 2020-01-01
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Published in Quinzième Journée AFM du Marketing Agroalimentaire à Montpellier, Jan 2020, Montpellier, France, France

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