Fostering creativity in online environments for social marketing purpose: A research agenda

A. Helme-Guizon (), Camille Anin and Wilhelm Marie-Claire ()
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A. Helme-Guizon: CERAG - Centre d'études et de recherches appliquées à la gestion - UGA - Université Grenoble Alpes

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Date: 2020-01-01
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Published in 19èmes Journée du marketing digital, Jan 2020, Paris, France, France

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