Mature Consumers and Smart Devices: How they Mitigate Future Vulnerability

A. Helme-Guizon (), Bourassa Maureen and Labarge M.
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A. Helme-Guizon: CERAG - Centre d'études et de recherches appliquées à la gestion - UGA - Université Grenoble Alpes

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Date: 2020-01-01
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Published in XXVIème Congrès de l'Association Française du Marketing, Jan 2020, Biarritz, France, France

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Persistent link: https://EconPapers.repec.org/RePEc:hal:journl:hal-04809911

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