Nutritional Apps Fit-Back: When Experiences (fail to) Meet Users’ Expectations

A. Helme-Guizon (), Bourassa Maureen, Cindy Caldara () and Labarge M.
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A. Helme-Guizon: CERAG - Centre d'études et de recherches appliquées à la gestion - UGA - Université Grenoble Alpes
Cindy Caldara: CERAG - Centre d'études et de recherches appliquées à la gestion - UGA - Université Grenoble Alpes

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Date: 2020-01-01
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Published in XXVIIème Congrès de l'Association Française du Marketing, Jan 2020, Angers, France, France

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