Effets des émotions et de la personnalité de la marque sur l’engagement du consommateur via les effets médiateurs de la confiance et de l’attachement à la marque

Pierre Valette-Florence () and Rita Valette-Florence ()
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Pierre Valette-Florence: UGA IAE - Université Grenoble Alpes - Institut d'Administration des Entreprises - UGA [2016-2019] - Université Grenoble Alpes [2016-2019]
Rita Valette-Florence: CERAG - Centre d'études et de recherches appliquées à la gestion - UGA - Université Grenoble Alpes

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Date: 2019
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Published in Recherche et Applications en Marketing (French Edition), 2019, Online, ⟨10.1177/0767370119846075⟩

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Persistent link: https://EconPapers.repec.org/RePEc:hal:journl:hal-04809983

DOI: 10.1177/0767370119846075

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