T erroir, My Beautiful Terroir, Is My Wine the Best One”? An Exploratory Investigation of Terroir Impacts on French Wine Consumers

Julien Couder () and Rita Valette-Florence ()
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Julien Couder: CERAG - Centre d'études et de recherches appliquées à la gestion - UGA [2016-2019] - Université Grenoble Alpes [2016-2019], CERAG - Centre d'études et de recherches appliquées à la gestion - UGA - Université Grenoble Alpes
Rita Valette-Florence: CERAG - Centre d'études et de recherches appliquées à la gestion - UGA - Université Grenoble Alpes

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Date: 2020-01-01
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Published in American Marketing Association, Jan 2020, United States of America San Francisco, United States

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