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) L’intégration des chatbots sur les sites internet d’associations caritatives: quels effets sur les comportements de don ?

Soffien Bataoui () and E. Boch
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Soffien Bataoui: CERAG - Centre d'études et de recherches appliquées à la gestion - UGA - Université Grenoble Alpes, UGA - Université Grenoble Alpes

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Date: 2023-01-01
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Published in Congrès de l'Association Française du Marketing (AFM), Jan 2023, France, France

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