The Co-Creation Paradigm for a Healthier Lifestyle: Fostering Consumers’ Creativity in online communities

A. Helme-Guizon (), Wilhelm Marie-Claire (), C. Caldara () and C. Anin
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A. Helme-Guizon: CERAG - Centre d'études et de recherches appliquées à la gestion - UGA - Université Grenoble Alpes
Wilhelm Marie-Claire: CERAG - Centre d'études et de recherches appliquées à la gestion - UGA - Université Grenoble Alpes
C. Caldara: CERAG - Centre d'études et de recherches appliquées à la gestion - UPMF - Université Pierre Mendès France - Grenoble 2 - CNRS - Centre National de la Recherche Scientifique

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Date: 2022-01-01
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Published in European Social Marketing Conference, Jan 2022, Greece, Greece

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