Chapitre 5. La réactance psychologique en communication de santé: facteur explicatif majeur de la difficulté à persuader

Wilhelm Marie-Claire () and Marie-Laure Gavard-Perret ()
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Wilhelm Marie-Claire: CERAG - Centre d'études et de recherches appliquées à la gestion - UGA - Université Grenoble Alpes
Marie-Laure Gavard-Perret: CERAG - Centre d'études et de recherches appliquées à la gestion - UGA - Université Grenoble Alpes

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Date: 2022
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Published in EMS Editions. Marketing social et nudge, pp.75-82, 2022, ⟨10.3917/ems.gallo.2022.01.0075⟩

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Persistent link: https://EconPapers.repec.org/RePEc:hal:journl:hal-04817197

DOI: 10.3917/ems.gallo.2022.01.0075

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