Co-creation of a message to promote healthy eating behavior: A lever to change one’s behaviors? An Abstract

A. Helme-Guizon (), C. Caldara () and M.-C. Wilhelm-Maillard ()
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A. Helme-Guizon: CERAG - Centre d'études et de recherches appliquées à la gestion - UGA [2016-2019] - Université Grenoble Alpes [2016-2019], CERAG - Centre d'études et de recherches appliquées à la gestion - UGA - Université Grenoble Alpes
C. Caldara: CERAG - Centre d'études et de recherches appliquées à la gestion - UPMF - Université Pierre Mendès France - Grenoble 2 - CNRS - Centre National de la Recherche Scientifique, CERAG - Centre d'études et de recherches appliquées à la gestion - UGA - Université Grenoble Alpes

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Date: 2023-01-01
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Published in Academy of Marketing Science World Conference, Jan 2023, Great Britain Canterburry, United Kingdom

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