Towards a theory-based model to induce behavioural change in terms of physical activity and sedentarity: an application to adults living in a low socioeconomic posit

A. Helme-Guizon () and R. Debru ()
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A. Helme-Guizon: CERAG - Centre d'études et de recherches appliquées à la gestion - UGA [2016-2019] - Université Grenoble Alpes [2016-2019], CERAG - Centre d'études et de recherches appliquées à la gestion - UGA - Université Grenoble Alpes
R. Debru: CERAG - Centre d'études et de recherches appliquées à la gestion - UGA - Université Grenoble Alpes

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Date: 2022-01-01
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Published in European Marketing Association Conference, Jan 2022, Greece Thessalonique, Greece

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