Changer ou disparaître ? Quel marketing pour un monde à + 1,5° ?

Jean-Luc Giannelloni ()
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Jean-Luc Giannelloni: CERAG - Centre d'études et de recherches appliquées à la gestion - UGA - Université Grenoble Alpes

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Date: 2023
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Published in Décisions Marketing, 2023, 110, pp.5-10

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