) Influence of virtual hospitality on purchase intention online: The serial mediation of trust and well-being

Jean-Luc Giannelloni (), S. Bataoui () and A. Helme-Guizon ()
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Jean-Luc Giannelloni: CERAG - Centre d'études et de recherches appliquées à la gestion - UGA - Université Grenoble Alpes
A. Helme-Guizon: CERAG - Centre d'études et de recherches appliquées à la gestion - UGA [2016-2019] - Université Grenoble Alpes [2016-2019], CERAG - Centre d'études et de recherches appliquées à la gestion - UGA - Université Grenoble Alpes

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Date: 2022-01-01
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Published in Congrès de l'Association Française du Marketing (AFM), Jan 2022, Tunisia Tunis, Tunisia

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