Desacralization and destruction of the experiential value in collective business events: the case of fairs and tradeshows

Désacralisation et destruction de la valeur expérientielle dans les événements collectifs marchands: le cas des foires et salons

Laura Litre Valentin () and Olivier Badot ()
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Laura Litre Valentin: ESCP Europe - Ecole Supérieure de Commerce de Paris
Olivier Badot: ESCP Europe - Ecole Supérieure de Commerce de Paris

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Abstract: This article provides a comprehensive and in-depth understanding of the "how" and the "why" of the experiential value co-destruction in fairs and tradeshows. Drawing on a three-year multisited ethnography and adopting an interdisciplinary approach, it links the visitors and exhibitors' disengagement to a triple desacralization: that of the space, the time, and the content, followed by the dilution of the shared meaning of the event. A cooperation system based on trust and a common vision are the necessary conditions for participants, organizers and multiple service providers to build a new meaning for fairs and tradeshows. These secular rituals will thus go beyond their status of social orders showcases to become the laboratories for individual, collective and societal transformations.

Keywords: Experiential value; Fairs and tradeshows; Desacralization; Societal transformation; Co-destruction; Valeur expérientielle; Foires et salons; Désacralisation; Transformation sociétale (search for similar items in EconPapers)
Date: 2020-10-14
Note: View the original document on HAL open archive server: https://hal.science/hal-04818090v1
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Published in 23e Colloque Etienne Thil : Le commerce de demain face aux challenges sociétaux et environnementaux, Association Etienne Thil, Oct 2020, Paris (visioconférence), France

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Persistent link: https://EconPapers.repec.org/RePEc:hal:journl:hal-04818090

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