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Energy Efficiency Gap: The Role of Behavioral Intervention

Véronique Flambard and Fateh Belaid ()
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Véronique Flambard: LITL - Laboratoire Interdisciplinaire des transitions de Lille - UCL FGES - Université Catholique de Lille - Faculté de gestion, économie et sciences - ICL - Institut Catholique de Lille - UCL - Université catholique de Lille - JUNIA - JUNIA - UCL - Université catholique de Lille

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Abstract: Energy renovation faces critical challenges due to upfront costs, market failures, behavioral bias and operational complexities, impeding its widespread adoption. We review the literature and report on impacts of behavioral sciences instruments. We also present a controlled laboratory experiment to evaluate the role of informational instruments in shaping individuals' preferences for energy efficiency. Our findings suggest that motivational feedback positively and significantly affects energy efficiency preference. We also find that people who value less fairness and less environmentally oriented are less likely to invest in energy-saving measures. Additionally, our study makes a methodological contribution by demonstrating the usefulness of probit regression, and propensity score matching in analyzing complex data on energy-related behavior.

Date: 2024-10-07
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Published in EEDAL'24: 12th International Conference on Energy Efficiency in Domestic Appliances and Lighting, JYURI (Jyukankyo Research Institute Inc.) in collaboration with the University of Kitakushu, Oct 2024, Kitakyushu-city, Japan

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