L’enfermement dans les pratiques de big data: une interprétation par la théorie sociale critique

Frantz Rowe () and Ojelanki Ngwenyama
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Frantz Rowe: LEMNA - Laboratoire d'économie et de management de Nantes Atlantique - Nantes Univ - IAE Nantes - Nantes Université - Institut d'Administration des Entreprises - Nantes - Nantes Université - pôle Sociétés - Nantes Univ - Nantes Université
Ojelanki Ngwenyama: Ryerson University [Toronto]

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Abstract: The giants of digital capitalism exploit Big Data practices based on the datafication of our behavior, permanent access to these data and their processing by machine learning. We are entrapped in these practices and the related platforms without being fully aware of it. This article proposes a theory of the causal dynamics of this entrapment, represented both by reinforcement loops and synthesized by three propositions. The ideology of technology (Marcuse, 1968) leads to the development of a false consciousness (Heidegger, 1954), which conditions digital entrapment and leads to Faustian bargains. Both the false consciousness, this entrapment and the Faustian bargains are the subject of deleterious and interrelated causal reinforcement loops, providing a plausible explanation for the decline in digital users' freedoms.

Keywords: big data practices; entrapment; false consciousness; faustian bargains (search for similar items in EconPapers)
Date: 2024
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Published in Terminal. Technologie de l’information, culture & société, 2024, 138, ⟨10.4000/12dkk⟩

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Persistent link: https://EconPapers.repec.org/RePEc:hal:journl:hal-04820867

DOI: 10.4000/12dkk

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