Consumers’ inclination to pay for fresh vegetable pesticide free in Côte d’Ivoire

Inclination des consommateurs à payer pour des légumes frais sans pesticide en Côte d’Ivoire

Wadjamsse Beaudelaire Djezou, Atsé Éric Noel Aba and Martine Audibert ()
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Wadjamsse Beaudelaire Djezou: Université Alassane Ouattara [Bouaké, Côte d'Ivoire]
Atsé Éric Noel Aba: Université Alassane Ouattara [Bouaké, Côte d'Ivoire]
Martine Audibert: FERDI - Fondation pour les Etudes et Recherches sur le Développement International, CERDI - Centre d'Études et de Recherches sur le Développement International - IRD - Institut de Recherche pour le Développement - CNRS - Centre National de la Recherche Scientifique - UCA - Université Clermont Auvergne

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Abstract: The objective of this paper is to analyze household preferences for vegetable consumption in Côte d'Ivoire. Inspired by the hedonic model, our approach uses a type 2 Tobit model to reveal consumers' preference. Data come from a survey conducted in 2019 in Bouaké, among a randomly sample of 366 consumer-households. Results show that the intrinsic attributes of vegetables positively influence consumer' preferences at purchase. Furthermore, the organic nature of the vegetable increases the price that consumers are willing to pay, revealing their preference for vegetables chemical pesticide free. Therefore, actions to promote organic agriculture must be encouraged.

Keywords: Hedonic price; pesticide; vegetable attributes; preferences; consumer; Côte d’Ivoire; Prix hédonique; pesticide; attributs du légume; préférences; consommateur; Côte d’Ivoire (search for similar items in EconPapers)
Date: 2024-11-01
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Published in Économie rurale, 2024, Economie Rurale, Agricultures, alimentations, territoires, 390, pp.21-37. ⟨10.4000/12nso⟩

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Persistent link: https://EconPapers.repec.org/RePEc:hal:journl:hal-04821799

DOI: 10.4000/12nso

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