Business Models

Fatma Güneri ()
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Fatma Güneri: ICL - Institut Catholique de Lille - UCL - Université catholique de Lille

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Abstract: Objectives: 1. Comprehend the fundamental principles underlying business models. 2. Explore diverse categories of business models. 3. Deliberate on the significance of business models in ethical marketing practices. 4. Make connections with disciplines such as digital transformations. Global Course Content: -Definition and Significance of Business Models: The significance of business models within the contemporary commercial landscape. -Diverse Business Model Typologies: An analysis of various business model classifications, B2B, B2C, D2C, subscription-based, freemium, and other pertinent archetypes. -Effective Business Models in Ethical Marketing: A scrutiny of noteworthy instances where successful business models have been applied in the context of responsible marketing, offering valuable insights.

Date: 2024-09-09
Note: View the original document on HAL open archive server: https://univ-catholille.hal.science/hal-04826961v1
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Published in Master. France. 2024

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