Produits de terroir versus produits locaux: une perception différenciée selon deux cultures alimentaires française et québécoise

Wided Batat
Additional contact information
Wided Batat: Métis Lab EM Normandie - EM Normandie - École de Management de Normandie = EM Normandie Business School, UL2 - Université Lumière - Lyon 2

Post-Print from HAL

Abstract: This article explores the consumers' perception of "terroir" and local foods through a cross-cultural qualitative study among 30 consumers from France and Quebec. The results highlight five dimensions explaining the differentiated consumers' perceptions within the two cultures: functional, identity, resistance, emotional, and relational. Beyond the marketing and managerial interest for food producers to know their targets by identifying their food patters, the results of this study contribute to the understanding of promotion techniques by adapting the discourse and food offers based on French "terroir" and local products to the characteristics of different food cultures at the international level.

Keywords: Terroir products; Local food; Food culture; Crosscultural study; Consumer perception; Productos del terruño; Productos locales; Cultura alimentaria; Estudio intercultural; Percepción del consumidor; Produits de terroir; Produits locaux; Culture alimentaire; Étude interculturelle; Perception du consommateur. (search for similar items in EconPapers)
Date: 2021-07-01
References: Add references at CitEc
Citations:

Published in Recherches en sciences de gestion, 2021, 142 (1), pp.157-186. ⟨10.3917/resg.142.0157⟩

There are no downloads for this item, see the EconPapers FAQ for hints about obtaining it.

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:hal:journl:hal-04833434

DOI: 10.3917/resg.142.0157

Access Statistics for this paper

More papers in Post-Print from HAL
Bibliographic data for series maintained by CCSD ().