Entomophagy: a model of adolescents’ motivations for eating insects

Elodie Gentina and Gaelle Pantin-Sohier
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Elodie Gentina: LEM - Lille économie management - UMR 9221 - UA - Université d'Artois - UCL - Université catholique de Lille - Université de Lille - CNRS - Centre National de la Recherche Scientifique
Gaelle Pantin-Sohier: GRANEM - Groupe de Recherche Angevin en Economie et Management - UA - Université d'Angers - Institut Agro Rennes Angers - Institut Agro - Institut national d'enseignement supérieur pour l'agriculture, l'alimentation et l'environnement

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Abstract: To encourage young generations to consume sustainably and engage in protein transition, this article investigates the mechanisms for entomophagy acceptance among adolescents. It applies social distinctiveness theory to propose a mediated model in which consumers' need for uniqueness (CNFU), susceptibility to the normative influence of peers (SNI) and anti-consumption beliefs affect adolescents' attitudes towards entomophagy, which in turn determine their intentions to try eating insects. Tests of the proposed model using structural equation modelling (SEM), with 918 French adolescents, affirm the hypothesised relationships and also reveal a moderating effect of gender, such that CNFU and anti-consumption beliefs are instrumental for boys, whereas SNI is key for girls. These differences emphasise the need for different public policy, and educational and retailing approaches for adolescents, to help improve their attitudes towards sustainable food options.

Keywords: Entomophagy; insects; adolescents; peer influence , need for uniqueness; anti-consumption beliefs of global impact consumers (search for similar items in EconPapers)
Date: 2024-11-20
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Published in Journal of Marketing Management, 2024, pp.1-22. ⟨10.1080/0267257X.2024.2430677⟩

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Persistent link: https://EconPapers.repec.org/RePEc:hal:journl:hal-04835767

DOI: 10.1080/0267257X.2024.2430677

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