Contextualizing decision-making in international business through scenario-based method Authors

Antonin Ricard (), Emmanuelle Reynaud (), Daisy Bertrand () and Subhan Shahid
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Antonin Ricard: CERGAM - Centre d'Études et de Recherche en Gestion d'Aix-Marseille - AMU - Aix Marseille Université - UTLN - Université de Toulon, AMU IAE - Institut d'Administration des Entreprises (IAE) - Aix-en-Provence - AMU - Aix Marseille Université
Emmanuelle Reynaud: CERGAM - Centre d'Études et de Recherche en Gestion d'Aix-Marseille - AMU - Aix Marseille Université - UTLN - Université de Toulon
Daisy Bertrand: CERGAM - Centre d'Études et de Recherche en Gestion d'Aix-Marseille - AMU - Aix Marseille Université - UTLN - Université de Toulon
Subhan Shahid: KEDGE Business School [Marseille]

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Abstract: Title of the study (English) Contextualizing decision-making in international business through scenario-based method Titre de l'étude (Français) Contextualiser la prise de décision dans les affaires internationales à l'aide d'une méthode basée sur les scénarios Título del estudio (Espagnol) Contextualización de la toma de decisiones en los negocios internacionales a través de escenarios method AbstractThe objective of this study is to introduce, develop, and validate a scenario-based method to study the influence of context in international business decision-making. Scenario-based methods use real-life situations to collect data or measure context-sensitive constructs. This study includes the development of a scenario and five behavioral answers using a five-step process and rigorous data collection. Based on multiple interviews and a final sample of decision-makers from 149 French small and medium-sized enterprises (SMEs), the measurement tool's internal and external validity meets the criteria of scale development. The tool enables the study of internationalization decision-making from new perspectives-for instance, through more rigorous contextual research or exploration of sensitive topics such as cognitive factors, motives, and behaviors in international business research.

Keywords: Scenario method; contextual research; decision-making; measurement tool; small and medium-sized enterprise (SME) (search for similar items in EconPapers)
Date: 2024-06-20
Note: View the original document on HAL open archive server: https://hal.science/hal-04835777v1
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Published in Management international = International management = Gestión internacional, 2024

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Persistent link: https://EconPapers.repec.org/RePEc:hal:journl:hal-04835777

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