Influence de l’économie sociale et solidaire sur les pratiques de consommation éthique dans les territoires d’outre-mer entre théorie et application

Moustapha Aladji (), Muriel Jean (), Hisseine Mahamat and Ayad Assoil
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Moustapha Aladji: MINEA - UG - Université de Guyane
Muriel Jean: LC2S - Laboratoire caribéen de sciences sociales - CNRS - Centre National de la Recherche Scientifique - UA - Université des Antilles
Hisseine Mahamat: MINEA - UG - Université de Guyane
Ayad Assoil: MRE - Montpellier Recherche en Economie - UM - Université de Montpellier, MINEA - UG - Université de Guyane

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Abstract: Objective: This study explores the impact of the social and solidarity economy (SSE) on ethical consumption behaviors in the French overseas territories, with a particular focus on the role of the citizen–consumer. Design/methodology/approach: A multinomial logistic regression model is applied to data collected from 924 participants in French overseas territories, specifically Guyana, Martinique, and Guadeloupe. This approach examines the relationships between awarenessof environmental and social issues, the availability of SSE products, and citizen engagement with ethical consumption. Findings: The results reveal that awareness of environmental and social issues is the mostsignificant factor influencing ethical consumption, followed by product availability. In contrast, price has a statistically weak impact. The study highlights that younger generations, especially in Guyana, are more inclined toward ethical consumption, driven by local social dynamics. Originality/value: This study provides new insights into the interaction between SSE and ethical consumption in overseas territories, emphasising the role of local social influence and the importance of communication strategies to promote SSE values. It also suggests theneed for tailored public policies to encourage responsible consumption in these regions.

Date: 2024-11-28
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Published in Revue internationale des économistes de langue française, 2024, 9 (2), ⟨10.18559/rielf.2024.2.1887⟩

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Persistent link: https://EconPapers.repec.org/RePEc:hal:journl:hal-04837002

DOI: 10.18559/rielf.2024.2.1887

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