Should We Keep the Tradition or Follow the Trend? The Optimal Live-Streaming e-Commerce Mode Selection in a Sustainable and Circular Supply Chain under Competition

Junbin Wang, Yangyan Shi, Victor Shi and V. G. Venkatesh
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Junbin Wang: CIT - Changshu Institute of Technology
Yangyan Shi: Macquarie University [Sydney]
Victor Shi: WLU - Wilfrid Laurier University
V. G. Venkatesh: Métis Lab EM Normandie - EM Normandie - École de Management de Normandie = EM Normandie Business School

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Date: 2024
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Published in Annals of Operations Research, 2024, ⟨10.1007/s10479-024-06397-4⟩

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Persistent link: https://EconPapers.repec.org/RePEc:hal:journl:hal-04846582

DOI: 10.1007/s10479-024-06397-4

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