 Serious game and marketing: Definitions and methodologiesSerious game et marketing: Définitions et méthodologiesJulian Alvarez ()
Post-Print from HAL Abstract: Presentation of key figures and trends in video games, serious games and marketing. The elements are taken from the study conducted with IDATE and published in 2012 . Marketing, economics, research: 3 cycles of conferences to decode these subjects. On Friday November 16, day 2 of Montpellier Agglomération's Montpellier In Game will feature "Game in marcketing", "Game in economics" and "Game in R&D", 3 cycles of conferences to help professionals decode these subjects. Starting at 9 a.m., the conferences will start simultaneously, allowing professionals to build up their own "à la carte" program by choosing from among the 3 conference cycles. Game In Marketing Following the success of the conference organized with ADETEM in 2011, MIG is making the event a permanent fixture, and is now offering an annual event to enable communication and marketing professionals to meet with video game industry players. Gamification, advergaming, serious games and social games are just some of the trends that demonstrate the ability of video games to permeate traditional sectors of the economy. The main aim of the conferences is to highlight the challenges of this irreversible convergence. The conferences will bring together renowned experts in communication and the use of games in marketing, such as Aïda GOCHGARIAN (KTM Advance), Gerardo TALAVERA FARIAS (Renault), Alexandre REYMONET (DigiWorks), Stéphane AULON (Nelis), Julian ALVAREZ (CCI Grand Hainaut), Carole Faure (Global Game Jam), or Frédérique DOUMIC (Ouat Entertainment). Game In Economics he video game economy is constantly evolving in terms of business models and financing methods. Organized with the SNJV, this conference will offer professionals a broad overview of new opportunities for financing and monetizing their productions, with a particular focus this year on the phenomenon of crowdfunding. Conferences will feature renowned experts such as Michael GOLDMAN (MyMajorCompany), Jean BARET (Lyonnet Bigot Baret & Associés), Julien VILLEDIEU (SNJV), Pierre FOREST (Metaboli), Pierre-Alain LAUR (Feerik), Baptiste MERCIER (Hi-Media Payments), as well as up-and-coming start-ups presenting their activities and innovative business models. Game In Research & Development In partnership with the Universities of Montpellier II and III, and in particular the LIRMM, MIG will be offering a space for meetings, exchanges and conferences for teachers and researchers working on video games or on the technologies used or usable by video games. A prominent researcher will be invited to give a talk, and students will be invited to present their work. In the early afternoon, the entire audience will gather for two major presentations in the Salle Pasteur, by leading figures in their fields, on the theme of the interactions between video games and other industries. Dominique Delport, CEO of HAVAS Media, will share the vision of a leading advertising and marketing expert. In return, Stéphane Kurgan, CEO of King.com, a leading casual gaming company, will talk about the spread of video games throughout society. Keywords: Marketing; Serious Game; Video game; Markets; Segmentation; Study; Report; Etude; Marchés; Jeux vidéo; Rapport (search for similar items in EconPapers) Published in Digiworld / Montpellier In Game (MIG) 2012, IDATE, Nov 2012, Montpellier, France There are no downloads for this item, see the EconPapers FAQ for hints about obtaining it. Related works: Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text Persistent link: https://EconPapers.repec.org/RePEc:hal:journl:hal-04847189 Access Statistics for this paper More papers in Post-Print from HAL |
Is your work missing from RePEc? Here is how to contribute.
Questions or problems? Check the EconPapers FAQ or send mail to .
EconPapers is hosted by the
School of Business at Örebro University.