DOES GOPAY HELPS CUSTOMERS IN OBTAINING PRODUCT DISCOUNTS AS A FORM OF E-WALLET?

Devi Kinara (), Ahmed Atil () and Anindia Putri ()
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Ahmed Atil: ESC [Rennes] - ESC Rennes School of Business

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Abstract: This research is purposed to understand how GoPay might help customers in obtaining promoted products. By capturing the increasing usage of e-wallet among Indonesian, this research has objective of understanding customer's usage in terms of convenience, security, and satisfaction. Furthermore, a comprehensive literature review is conducted to build necessary hypotheses. Those hypotheses are tested through survey, which then analyzed using regression analysis in SPSS. The result show strong positive correlation when all three variables are combined. This study contributes to emerging business to involve e-wallet in their selling strategy. As well as helping e-wallet provider to enhance their convenience and security factor, this study is aimed to increase public awareness regarding this matter.

Keywords: E-Wallet; GoPay; Ease of Use; Customer's Satisfaction; Security; Product Promotion (search for similar items in EconPapers)
Date: 2024-03-15
New Economics Papers: this item is included in nep-pay and nep-sea
Note: View the original document on HAL open archive server: https://hal.science/hal-04847594v1
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Published in Socialis Series in Social Science, 2024, 6, pp. 01-13

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