Franchisee well-being: The roles of entrepreneurial identity, autonomy perceptions, and franchisor management practices

Anna Watson (), Christof Backhaus, Assâad El Akremi (), Karim Mignonac () and Rozenn Perrigot ()
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Anna Watson: Edinburgh Napier University
Assâad El Akremi: UT Capitole - Université Toulouse Capitole - UT - Université de Toulouse
Karim Mignonac: UT Capitole - Université Toulouse Capitole - UT - Université de Toulouse
Rozenn Perrigot: CREM - Centre de recherche en économie et management - UNICAEN - Université de Caen Normandie - NU - Normandie Université - UR - Université de Rennes - CNRS - Centre National de la Recherche Scientifique, IGR-IAE Rennes - Institut de Gestion de Rennes - Institut d'Administration des Entreprises - Rennes - UR - Université de Rennes

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Abstract: Using two-level data drawn from franchisors and their franchisees, this paper explores how individual and work characteristics influence franchisee well-being. Franchising is an interesting context in which to examine wellbeing, given the boundary spanning nature of the franchisee role, both within the organization and across the employee-entrepreneur divide. Drawing on the Job-Demands Resource Model, we examine how a key tension in franchise systems - the desire for autonomy by franchisees and the need for standardization by franchisors - impacts franchisees' emotional exhaustion. We find that franchisees who self-identify as entrepreneurs and who are granted greater autonomy suffer less emotional exhaustion. Interestingly, our results also show that franchisees who are members of systems with strong operating routines (which should counteract autonomy perceptions) experience less emotional exhaustion, suggesting that routines can be important in reducing job demands. Our findings have a number of practical implications for franchisors. In particular, franchisors should favor franchisees with prior industry experience, which we found to be positively associated with franchisee mental well-being, and should not avoid entrepreneurial franchisees - as often suggested.

Keywords: Franchising; Franchisee well-being; Franchisee autonomy; Job-Demand Resource (J-D R) model (search for similar items in EconPapers)
Date: 2024
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Published in Industrial Marketing Management, 2024, 123, pp.386-399. ⟨10.1016/j.indmarman.2024.11.001⟩

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Persistent link: https://EconPapers.repec.org/RePEc:hal:journl:hal-04849374

DOI: 10.1016/j.indmarman.2024.11.001

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