Exploration of the employer brand ambassadorship through social network sites: case of call centers employees in Morocco

Zakaria Lissaneddine (), Farid Chaouki () and Florence Rodhain ()
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Zakaria Lissaneddine: laboratoire NPG cadi ayad
Farid Chaouki: laboratoire NPG cadi ayad
Florence Rodhain: MRM - Montpellier Research in Management - UM1 - Université Montpellier 1 - UPVM - Université Paul-Valéry - Montpellier 3 - UM2 - Université Montpellier 2 - Sciences et Techniques - UPVD - Université de Perpignan Via Domitia - Groupe Sup de Co Montpellier (GSCM) - Montpellier Business School

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Date: 2019-06-26
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Published in EURAM 2019, Jun 2019, Lisbonne, Portugal. 32 p

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