Digital Sobriety as An Innovation Lever for Companies: An Analysis Based on Survey Data

La sobriété numérique comme levier d’innovation pour les entreprises: une analyse sur données d’enquête

Jimmy Merlet and Thierry Pénard
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Jimmy Merlet: •JPEG - Laboratoire des sciences Juridiques, Politique, Economiques et de Gestion - AU - Avignon Université

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Abstract: This article examines whether digital sobriety practices implemented by companies could act as a barrier to innovation. As investment in digital technology and equipment is a key factor in driving innovation, it is important to understand the implications of adopting more restrained digital practices on a company's innovation capabilities. To investigate this, we draw on a survey of 2,875 companies in Brittany and Pays de la Loire. Our findings reveal that companies most committed to digital sobriety are also those that innovate the most in terms of processes and products, although the positive relationship is more significant for process innovations. Thus, implementing responsible practices, particularly in digital areas, is not an obstacle to innovation and may even help companies move toward more sustainable organizational models.

Keywords: Sobriety; Digital; Innovation; CSR; SME; Sobriété; Numérique; RSE; PME; Sobriety Digital Innovation CSR SME (search for similar items in EconPapers)
Date: 2026-04-17
New Economics Papers: this item is included in nep-sbm
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Published in Innovations - Revue d’économie et de management de l'innovation, 2026, 76(1), pp.205-238. ⟨10.3917/inno.pr2.0181⟩

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Working Paper: Digital Sobriety as An Innovation Lever for Companies: An Analysis Based on Survey Data (2025)
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Persistent link: https://EconPapers.repec.org/RePEc:hal:journl:hal-04862084

DOI: 10.3917/inno.pr2.0181

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