Mouvements mécaniques et mouvements concurrentiels: une action déstabilisatrice du Swatch Group et les réactions induites

Jean-Charles Mathé and Philippe Pasquet
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Jean-Charles Mathé: CREOP - Centre de Recherches sur l'Entreprise, les Organisations et le Patrimoine - GIO - Gouvernance des Institutions et des Organisations - UNILIM - Université de Limoges
Philippe Pasquet: CREOP - Centre de Recherches sur l'Entreprise, les Organisations et le Patrimoine - GIO - Gouvernance des Institutions et des Organisations - UNILIM - Université de Limoges

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Abstract: In 2010, a major actor in the men's mechanical man watches industry decided to destabilize a competitive balance that seems to be favorable. This decision is placed into theoretical perspective of the competitive dynamic. The analysis gives a better explanation of impacts and reactions according to firms divide in strategic groups. Finally, the strategic intention is discussed.

Date: 2015-11
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Published in Revue management & avenir, 2015, N° 81 (7), pp.123-141. ⟨10.3917/mav.081.0123⟩

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Persistent link: https://EconPapers.repec.org/RePEc:hal:journl:hal-04874898

DOI: 10.3917/mav.081.0123

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