L’impact de la digitalisation sur le business model et la relation client des commerces de proximité en France

Vincent Dutot, Anaïs Melka-van Brussel and Antoine Sire
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Vincent Dutot: Métis Lab EM Normandie - EM Normandie - École de Management de Normandie = EM Normandie Business School

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Abstract: In the current economic context and accelerated digitalization, convenience stores have been asking themselves how best to keep their business going. This exploratory study focuses on the impact of digital transformation on the business model (BM) and customer relations of local shops. The results of stores' owners' interviews provide managers and researchers with avenues for understanding, developing, and supporting digitalization in the very specific context of convenience stores.

Keywords: Gestion de la relation client; Commerce de proximité; Performance; Digitalisation; Business model innovation (search for similar items in EconPapers)
Date: 2023-07-12
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Published in Question(s) de Management, 2023, 44, pp.139-149. ⟨10.3917/qdm.224.0139⟩

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Persistent link: https://EconPapers.repec.org/RePEc:hal:journl:hal-04874910

DOI: 10.3917/qdm.224.0139

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