Multinational Bottom of the Pyramid Strategies for Poverty Alleviation in Emerging Markets

Bindu Arya, Sabine Bacouel-Jentjens () and Karen Delchet-Cochet ()
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Bindu Arya: University of Missouri [St. Louis] - University of Missouri System
Sabine Bacouel-Jentjens: ISC Paris - Institut Supérieur du Commerce de Paris
Karen Delchet-Cochet: AgroParisTech

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Date: 2022-10-12
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Published in 65th Midwest Academy of Management (MWAOM) Conference, Oct 2022, Détroit, Michigan, United States

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