Le scepticisme du consommateur face à la publicité: quel impact sur le processus de persuasion ?

Julie Boyer Dumont ()
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Julie Boyer Dumont: COACTIS - COnception de l'ACTIon en Situation - UL2 - Université Lumière - Lyon 2 - UJM - Université Jean Monnet - Saint-Étienne, IAE ST-E - Institut d'Administration des Entreprises de Saint Etienne - UJM - Université Jean Monnet - Saint-Étienne

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Date: 2008
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Published in 24ème Congrès international de l’Association Française de Marketing, Université Paris XII Val de Marne, 2008, Paris, France

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