Motives towards traceable food choice: A comparison between French and Italian consumers

Davide Menozzi, Rafia Halawany-Darson (), Cristina Mora and Georges Giraud
Additional contact information
Davide Menozzi: UNIPR - Università degli studi di Parma = University of Parma
Rafia Halawany-Darson: VAS - VetAgro Sup - Institut national d'enseignement supérieur et de recherche en alimentation, santé animale, sciences agronomiques et de l'environnement, UMRF - Unité Mixte de Recherche Fromagère - INRA - Institut National de la Recherche Agronomique
Cristina Mora: UNIPR - Università degli studi di Parma = University of Parma
Georges Giraud: CESAER - Centre d'Economie et de Sociologie Rurales Appliquées à l'Agriculture et aux Espaces Ruraux - INRA - Institut National de la Recherche Agronomique - AgroSup Dijon - Institut National Supérieur des Sciences Agronomiques, de l'Alimentation et de l'Environnement

Post-Print from HAL

Abstract: Food traceability standards aim to reduce the risk of food-borne disease by facilitating the withdrawal of food and feed products and to provide consumers with targeted information. This paper analyses consumers' attitude and behaviour towards traceable food in two different European countries: Italy and France. A survey has been conducted on two samples of Italian (n = 503) and French (n = 501) consumers, aiming to explain the intention toward purchasing traceable food using the theory of planned behaviour (TPB). The predictive power of the TPB model significantly increases in both countries when new variables are added: habits, trust, past behaviour and socio-demographics. The results show that attitudes drive the intention to purchase traceable chicken and honey in France. Trust affects the intention to purchase traceable chicken and honey in Italy. These findings may serve to target public interventions and private strategies towards food traceability.

Keywords: Traceability; food choice; consumers; TPB; public interventions; private strategies (search for similar items in EconPapers)
Date: 2015-03
References: Add references at CitEc
Citations:

Published in Food Control, 2015, 49, pp.40-48. ⟨10.1016/j.foodcont.2013.09.006⟩

There are no downloads for this item, see the EconPapers FAQ for hints about obtaining it.

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:hal:journl:hal-04901862

DOI: 10.1016/j.foodcont.2013.09.006

Access Statistics for this paper

More papers in Post-Print from HAL
Bibliographic data for series maintained by CCSD ().