Analysis of marketing practices in the specific context of social innovation: From the intention of social innovation to the operationalization of the value proposition

Analyse des pratiques marketing dans le contexte spécifique de l’innovation sociale: De l’intention d’innovation sociale à l’opérationnalisation de la proposition de valeur

Clara Calaudi () and Laure Ambroise
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Clara Calaudi: COACTIS - COnception de l'ACTIon en Situation - UL2 - Université Lumière - Lyon 2 - UJM - Université Jean Monnet - Saint-Étienne
Laure Ambroise: COACTIS - COnception de l'ACTIon en Situation - UL2 - Université Lumière - Lyon 2 - UJM - Université Jean Monnet - Saint-Étienne

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Date: 2020-05-04
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Published in 88ème Colloque de l’ACFAS, May 2020, Sherbrooke (Canada), Canada

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