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Business Communication in Entrepreneurship

Vuk Mirčetić (), Adriana Radosavac and Đervida Ružica
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Vuk Mirčetić: Assistant Professor, Faculty of Applied Management, Economics and Finance (MEF)

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Abstract: In order to improve their quality of doing business and entrepreneurship development, companies pay special attention to market communications, new trends and professional business codes. The development of new technologies, the availability of information, speed and following trends is unachievable without well-organized, guided and executed communication. The efficiency of communication in companies is extremely important because communication is a requirement for directing and influencing employees in order to achieve company targets, implement changes and create positive ideas. Proper communication enables easier understanding of information, meaning that managers and employees will have better and more relevant information, resulting in improved quality of products and services, at the optimal cost level, altogether contributing to a stronger market advantage.

Keywords: information I; entrepreneurship; business communication; business communication entrepreneurship information I (search for similar items in EconPapers)
Date: 2020
Note: View the original document on HAL open archive server: https://hal.science/hal-04905052v1
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Published in Proceedings of the II Virtual International Conference Path to a Knowledge Society-Managing Risks and Innovation - PaKSoM 2020 (pp. 287-291). Research and Development Center “IRC ALFATEC”, & Complex System Research Centre, Serbia., 2020, Belgrade, Serbia

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