Uticaj kulture na upravljanje ljudskim resursima u internacionalnim uslovima

Drago Cvijanović (), Svetlana Vukotić and Vuk Mirčetić ()
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Vuk Mirčetić: Assistant Professor, Faculty of Applied Management, Economics and Finance (MEF)

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Abstract: The paper aims to examine the impact of culture on human resource management in international business. Globalisation has created some opportunities, but also threats to companies that are not able to adapt quickly to a more complex and changing environment. When companies enter the international scene, a culture gain a whole new vision. Culture represents a factor of success and competitiveness, but at the same time business becomes more complicated and multiplies in these conditions. There are three central aspects of the analysis in this paper: culture in general and organisational culture, the context of international human resources management related to the cultural dimension, and the communication aspect of business in a multicultural environment.

Keywords: multicultural environment; communication; international human resource management; corporative culture; Culture; Culture corporative culture international human resource management communication multicultural environment (search for similar items in EconPapers)
Date: 2020
Note: View the original document on HAL open archive server: https://hal.science/hal-04905060v1
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Published in Zbornik radova X međunarodnog simpozijuma o upravljanju prirodnim resursima ISNRM 2020 (str. 82-88). Fakultet za menadžment Zaječar, Megatrend Univerzitet Beograd, Srbija, 2020, Belgrade, Serbia

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Persistent link: https://EconPapers.repec.org/RePEc:hal:journl:hal-04905060

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