Enhancing consumer's creativity in a co-creation context through personification: The role of mental imagery and pleasure

Marie-Laure Gavard-Perret () and Adnan Mendares ()
Additional contact information
Marie-Laure Gavard-Perret: CERAG - Centre d'études et de recherches appliquées à la gestion - UGA - Université Grenoble Alpes
Adnan Mendares: CERAG - Centre d'études et de recherches appliquées à la gestion - UGA - Université Grenoble Alpes

Post-Print from HAL

Date: 2023-01-01
References: Add references at CitEc
Citations:

Published in ACR EUROPEAN CONFERENCE 2023, Jan 2023, Amsterdam, Pays-Bas

There are no downloads for this item, see the EconPapers FAQ for hints about obtaining it.

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:hal:journl:hal-04906058

Access Statistics for this paper

More papers in Post-Print from HAL
Bibliographic data for series maintained by CCSD ().