How brand conversations on social media prompt jealousy in brand relationships

Andria Andriuzzi (), Géraldine Michel () and Claudiu Dimofte ()
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Andria Andriuzzi: UJM - Université Jean Monnet - Saint-Étienne, COACTIS - COnception de l'ACTIon en Situation - UL2 - Université Lumière - Lyon 2 - UJM - Université Jean Monnet - Saint-Étienne
Géraldine Michel: IAE Paris - Sorbonne Business School
Claudiu Dimofte: SDSU - San Diego State University

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Keywords: social media; facework; brand; conversation; jealousy; brand relationships (search for similar items in EconPapers)
Date: 2020
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Published in ACR Annual Conference, 48, Association for Consumer Research, pp.190-191, 2020, Advances in Consumer Research

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Persistent link: https://EconPapers.repec.org/RePEc:hal:journl:hal-04906516

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